AleArchive

Privacy Policy

Hops & Code, LLC (“we,” “us”) provides this website, www.AleArchive.com, together with all site-related services and authorized mobile applications. At AleArchive.com your privacy is of the utmost importance to us. This Privacy Policy outlines the collection and use of information by Hops & Code, LLC in connection with your use of AleArchive.com, mobile websites, mobile applications, social media sites, and any other digital services or platforms officially operated or used by Hops & Code, LLC (“Sites,” “services”) as defined in our Terms of Service (alearchive.com/terms). This privacy policy sets out the manner in which any such information will be handled, processed, stored, shared and protected. We strive to ensure that your privacy is protected, and we will never sell your information to anyone.

1. Types of Information We Collect

When you visit our Sites, utilize our services or contact us, we may collect two types of information. First, we may collect personally identifiable information which is information that you knowingly choose to disclose to us, such as your name, email address, physical address, and telephone number. We will only collect and store email addresses. Credit card and other account information will be collected and stored by Stripe (stripe.com). Stripe will also store address related information – part of the membership payment process – and this information will not be stored on any servers operated by us.

Secondly, we may collect non-personally identifiable information which is collected on an aggregate basis as you browse our Site. We gather this Non-Personally Identifiable Information through the Sites; such information include internet protocol (IP) addresses, browser type, cookies, tags, beacons, internet service provider (ISP), referring sites, date/time stamp, and other similar types of information.

2. How We Use Your Information

We use Personally Identifiable Information to communicate with you, administer our business activities, complete transactions, and provide customer support services. Customer support services include providing updates on new features, reminders of subscription statuses, notice regarding changes to this or other policies, and other customer service related messages. Furthermore, we may use Personally Identifiable Information to respond to your emails or online requests for products, services, or information; deliver and process surveys; personalize and improve the usability of the sites; and tailor content, advertising, and marketing to you. In some circumstances, we may also use Personally Identifiable Information to notify you of changes to the Sites, new services, or information that we think you may find valuable.

In general, we do not share your personally identifiable information with third parties. There are certain circumstances, however, under which we may be required to share such Personally Identifiable Information with select entities, such as:

We may collect Non-Personally Identifiable Information to improve the usability of our Sites and services and for other business reasons. We use Non-Personally Identifiable Information to administer the Sites, track users’ movements around the Sites, analyze trends (for instance, by aggregating the Non-Personally Identifiable Information), and gather demographic information about our user base, to enhance the functionality of the Sites. We may share the Non-Personally Identifiable Information we collect with third parties or permit third parties to place tools like cookies, tags and web beacons, to collect additional Non-Personally Identifiable Information when you browse our Sites. We or other third-party companies may then use the Non-Personally Identifiable Information to provide advertisements and targeted advertisements to you.

3. The European Union General Data Protection Act

If your account is located in the European Union, or if you use the Sites while you are located in the European Union, we are the data controller and processor of your personal data and are subject to the European Union General Data Protection Act (“GDPR”). Under Article 4 of the GDPR, “data controller” means the person or company that determines the purposes and means of processing personal data. Under Article 4 of the GDPR, “data processor” means a natural or legal person, public authority, agency or any other body that processes personal data on behalf of the data controller.

The GDPR and the provisions in this Privacy Policy that pertain to the GDPR does not apply to you if you are not located in the European Union.

We adhere to the Directive of 1995 and the GDPR from May 25, 2018. We use your data to provide you with the best possible experience, products, and services on the Site. We use such data for the purposes of, among others, providing and managing your account and access to the Site; keeping our records up to date; personalizing and tailoring your experience on the Site; responding to communications from you; performing market research; analyzing your use of the Site and gathering feedback to continually improve the Site and your user experience; and supplying you with emails.

Under the GDPR, we shall ensure your personal data is processed lawfully, fairly, and transparently without adversely affecting you. We will only process personal data under one of the following bases:

  1. You have given consent to the processing of your personal data for one or more specific purposes;
  2. Processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract;
  3. Processing is necessary for compliance with a legal obligation to which we are subject;
  4. Processing is necessary to protect the vital interests of you or of another natural person;
  5. Processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or
  6. Processing is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by the fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.

Point (f) shall not apply to processing carried out by public authorities in the performance of their tasks.

As it pertains to point (a), you will be deemed to have provided your consent when you expressly accept the terms of this Privacy Policy. You may withhold or withdraw your consent at any time using the contact details provided below. Should we use your personal data for any purpose not stated in the points above, we shall first notify you of the intended use and the legal grounds for such use.

4. Your Rights Under the GDPR

Under the GDPR, you have the following rights:

  1. Right to Rectification. You have the right to request that we correct inaccurate or incomplete data;
  2. Right to Erasure or Right to be Forgotten. You have the right to request that we delete any of your personal data. There may be certain circumstances where we may wish to retain data. In such cases, if GDPR allows us to do so, we will inform you of our grounds for doing so;
  3. Right to Restriction of Processing. You have the right to request that we stop or restrict any aspect of the processing of your personal data. There may be certain circumstances where we may wish to continue such processing. In such cases, if GDPR allows us to do so, we will inform you of our grounds for doing so.
  4. Right to be Informed. Anyone processing your personal data must make clear what they are processing, and why.
  5. Right of Access. You have the right to see what data about you is being held by the data controller.
  6. Right to Data Portability. You have the right to ask for any data supplied directly to the data controller to be provided in a structured, commonly used, and machine-readable format.
  7. Right to Object. You have the right to object to further processing of your data inconsistent with the primary purpose for its collection.
  8. Rights in Relation to Automated Decision Making and Profiling. You have the right to not be subject to decisions based solely on automated processing.

In each case above, we will inform you of the action we are taking and notify you of any third party to whom the data has been disclosed.

Please inform us if you are unsatisfied with how we have processed your personal data. You may contact us using the contact information provided below.

5. International Privacy Laws

If you are visiting the Sites from outside the United States, be aware that you are sending information (including personal data) to the U.S. where our servers are located. The information you send may be transferred within the U.S. or outside the U.S. to countries outside your country of residence, depending on what type of information it is, and how we store it. Such other countries may not have as comprehensive or protective data protections laws as the U.S. or your country of residence. However, our collection, storage, and use of your personal data will at all times be governed by this Privacy Policy.

6. Cookies

We use "cookies" on the Sites. Cookies may be placed by us or third-party advertisers. A cookie is a piece of data stored on a website visitor's hard drive to help the website improve your access to the website and identify repeat visitors to the website. For instance, when we use a cookie to identify you, you would not have to log in a password more than once, thereby saving time while visiting our Sites. Cookies can also enable us to track and target the interests of our users to enhance the experience on our Sites. Usage of a cookie is in no way linked to any Personally Identifiable Information on our Sites. You can remove cookies from our Sites by following the directions provided in your internet browser’s help file. Please be aware, however, that the removal of cookies may reduce the functionality of certain areas of the Sites.

7. Tags and Web Beacons

Tags and web beacons are code scripts primarily used to track visitors’ activities on our Sites by web analytics software. The types of Non-Personally Identifiable Information collected on our Sites from the use of these, and other tools as we may add from time to time, may include the search terms you used, whether you are a new or returning user, browser information, computer type, operating system, internet service providers, website usage, referring/exit pages, platform type, date/time stamp, number of clicks, ads viewed, etc. Additionally, cookies, tags and other tools placed by third parties may collect other information about you and your visits to the Sites and elsewhere on the Internet.

8. Recipe and Ingredient Information

We may collect, and store information provided by you in connection with your use of our Sites, including without limitation, ingredients, recipes, brew session information, fermentation information, and serving information.

9. Access to Your Information

If you wish to review, correct, or delete any of your Personally Identifiable Information held by us, or change the ways in which we use such information, please contact us using the contact information provided below, and we will use commercially reasonable efforts to fulfill your request in a timely manner. Please note that some information may still be stored in certain locations, such as databases kept for archival purposes.

Third-party advertising companies may collect data about your visit to our Sites and others to provide you more relevant advertising here and elsewhere on the internet – a system of advertising known as Online Behavioral Advertising. To stop this collection and use of data for these purposes by companies participating in the Digital Advertising Alliance (“DAA”), visit the “WebChoices” website (optout.aboutads.info). You may also wish to visit the National Advertising Initiative (“NAI”)’s opt out website (optout.networkadvertising.org) to stop this type of collection and use of data by companies participating in the NAI. Opting out means the ads you see may be less relevant, but you may still see other non-targeted advertisements on our Sites and elsewhere on the Internet.

10. Confidentiality and Security

Hops & Code, LLC strives to provide reasonable and appropriate physical, procedural and electronic information security measures to protect both non-personally and personally identifiable information that is collected by or submitted to us.

11. Links to Other Sites

Our Sites may contain links to other websites that are not owned or controlled by us. This Privacy Policy applies only to this site, and we are not responsible for the privacy practices of such other sites. When you leave our Sites, we encourage you to read the privacy statements of any other websites you visit.

12. Surveys and Contests

From time-to-time our Sites request information via surveys or contests. Participation in these surveys or contests is completely voluntary and you may choose whether or not to participate and therefore disclose this information. Information requested may include contact information such as your name and shipping address, as well as demographic information such as your zip code, age, and the like. Contact information will be used to notify the winners and to award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of the Sites.

13. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Any changes to our Privacy Policy will be posted to alearchive.com/privacy and shall immediately become effective upon such posting. Therefore, we encourage you to review this Privacy Policy frequently, so that you are aware of any changes to this Privacy Policy.

14. Children under the Age of 13

This site is not designed or intended to attract children younger than 13. We do not collect personal information from any person that we actually know is younger than 13. If you have reason to believe that we have such information, please contact us

15. Contact Us

If you have any questions or comments regarding this Privacy Policy, please contact us at:

Hops & Code, LLC
support@hopsandcode.com
alearchive.com/contact